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The Impact of AI on Small Businesses in Lake Macquarie

business website solutions for Lake Macquarie and Central Coast
Rod Fernandez Design - Automate your business Lake Macquarie, Central Coast, NSW
Artificial Intelligence (AI) is revolutionising the way small businesses operate, offering tools and solutions that enhance efficiency, reduce costs, and foster growth. In Lake Macquarie, embracing AI can provide local enterprises with a competitive edge in today's dynamic market.


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The Complete Guide to Local SEO for Small Businesses in Lake Macquarie

Pro Plan - Rod Fernandez Design - Automate your business Lake Macquarie, Central Coast, NSW
Pro Plan - Rod Fernandez Design - Automate your business Lake Macquarie, Central Coast, NSW
Running a small business in Lake Macquarie is no small feat. With competition growing and more customers turning to online searches, local SEO (Search Engine Optimisation) is the key to standing out. But what is local SEO, and why is it important? In this guide, we’ll walk you through everything you need to know about optimising your online presence for local search success.


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AEO: The New SEO? Why Your Business Needs to Adapt to Siri, Alexa, and AI Now

Rod Fernandez Design AEO 02
Remember the good old days when search meant typing “best pizza near me” into Google? Well, the game has changed. Now it’s “Hey Siri, where’s the best pizza place around?” or “Alexa, find a plumber near me.” People aren’t just searching anymore—they’re asking. And AI-driven platforms like Siri, Alexa, Chat GPT and chatbots are giving them answers instantly.
So, where does your business stand in this brave new world? Are you the answer… or invisible?


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5 Reasons Your Business Needs a Custom AI Chatbot Now

5 Reasons You Need an AI Employee NOW Rod Fernandez
AI has come a long way since the early 1950s, when researchers began exploring machine learning’s potential. Fast forward to today, AI isn’t just for tech giants; businesses of all sizes can harness its power to improve customer service, increase engagement, and drive sales. Among the most accessible and beneficial applications of AI is the custom chatbot. These digital assistants aren’t just for large companies anymore—AI chatbots can make a transformative difference for small and medium businesses too.

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Why a Facebook Page is Not a Substitute for a Website

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When it comes to promoting and representing your small business online, it's important to have a strong, professional presence. Many businesses today turn to social media platforms, like Facebook, to create that presence. However, using a Facebook page as your primary or only online presence can be a huge mistake.

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7 Signs You Need a New Website for Your Business

Signs you need a website
Web design might sometimes seem like an unnecessary expense for some small business owners. In fact, it's quite the opposite. User habits and Google search algorithms change regularly. You're missing out on valuable traffic (and potential customers)  if you're not consistently modernizing your website.

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Why DIY Site Builders are Bad for Small Businesses

Diy website builders bad for business
Do you need to build a website for your small business and are considering building one yourself? Unfortunately, many people think that it's something that they can build on their own. Only after making a low-quality website do they realize that they would have been better off leaving it to the professionals.

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8 Things Every Small Business Website Needs

Things every small business website needs
If you run a small business, no matter what it is that you do, or where you’re located, you need a website. Small business websites are crucial for online visibility, branding, and driving sales, but only if you've got good web design.

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7 Reasons Why Small Business Websites Are Vital

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A website is a vital component to a small businesses’ success. However not an website will do. About one in five small business websites struggle to generate traffic to their website. Meanwhile, 57% of users won't recommend a company with a poor mobile web design. If your website doesn't offer a positive experience, you could lose potential customers.

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Website Traffic Stats Explained

Website traffic stats
There are over 5.07 billion daily Internet users in the world, so there's a large base of potential customers you can reach with your website. But before you can tap into that potential, you need to know whether your website is capable of attracting those visitors. Your website traffic stats are a good place to start.

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